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Vision 4 Less Opens First Coralville Store, Hosts Grand Opening Event

25 families will receive vouchers for free kid’s glasses

Vision 4 Less, an optical retailer operating under the Eyemart Express family brands providing the fastest provider of quality prescription eyewear in the industry, celebrates the opening of its first store in Coralville, marking the ninth location in Iowa. The new store, located at 1810 North Coral Street, offers a wide selection of high-quality, fashionable and affordable prescription eyeglasses and sunglasses. Grand opening festivities start on April 22 with special promotions and an event open to the public on May 4.

The Vision 4 Less grand opening celebration on May 4 runs from 10 a.m. to 4 p.m. Festivities include live remotes with KHAK-FM and KKRQ-FM, prizes from the Wheel of #FrameandFortune, and a special giveaway: The first 25 families at the event will receive a voucher for one free pair of kid’s glasses.

Coralville residents can either visit the independent doctors of optometry next door for an eye exam or they can bring in an existing prescription from their eye doctor. Grand opening promotions provide shoppers with deals on top of Vision 4 Less’ existing affordable prices through May 4:

  • Two pairs of single vision glasses for $19, and
  • Two pairs of progressive vision glasses for $68.
  • Get a free second pair of glasses with insurance.

Vision 4 Less takes pride in providing busy consumers with the right glasses at the right price right now, offering a unique mix of value, style and timely service. The 2,996 square-foot Coralville store carries more than 2,000 frames from brands such as Fendi, Gucci, Calvin Klein, Ray-Ban, and Columbia. The store also features an onsite lab so 90 percent of glasses can be ordered and received on the same day — some in as little as 30 minutes. 

“We are excited to bring our vast high-quality eyewear assortment and time-saving optical solution to Coralville with our same-day glasses,” said Paula Blomquist, Eyemart Express chief marketing and merchandising officer. “Our trained associates are ready to help customers find glasses that are the perfect fit for them and their lifestyle.”

The store opening expands the eyewear retailer’s everyday discount programs in Iowa:

  • All veterans, retired, active- and non-active duty military personnel and their families receive an additional 10 percent off the company’s existing affordable prices. A valid military ID is required at the time of purchase.
  • School faculty and staff including teachers, coaches, bus drivers, janitors and more, receive a 20 percent discount on eyewear purchases. A valid school employee ID is required at the time of purchase.

“We recognize military families and educators do so much to shape our future generations,” said Ms. Blomquist. “Our everyday programs allow us to show our appreciation for their hard work and sacrifice.”

For more information about the Coralville Vision 4 Less, visit

About Eyemart Express and Vision 4 Less
Eyemart Express, a leading optical retailer and the fastest provider of quality prescription eyewear in the industry, has been serving consumers for more than 28 years. With 198 stores in 36 states, Eyemart Express ranks among the Top 10 largest optical retailers in the country with its family of brands: Vision4Less, Visionmart Express, and Eyewear Express. The company operates under its motto of Right Glasses. Right Price. Right Now: a unique mix of value, style and timely service. Each store carries more than 2,000 frames from brands such as Fendi, Gucci, Calvin Klein, Ray-Ban, and Columbia. Onsite labs allow 90 percent of glasses to be delivered on the same day. To learn more about Eyemart Express, visit


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