With ambition and a love of the outdoors, newlyweds Roger and Linda Mildenstein established their family business (named through a customer contest) in 1967. With four employees and a small store at 943 South Riverside Drive, they saw the business as a good opportunity for their family and they decided to give it a shot. Linda learned bookkeeping while Roger used his background in customer service from his time working at John’s Grocery to fuel their success. Early on, Roger realized that his primary goal was simply to take good care of his customers. That sentiment is what has carried Fin & Feather to where it is today.
Fin & Feather relocated to a larger space in 1998, allowing for a wider selection of products as well as an archery range in the hunting department and better parking options. While the store started with a few fishing and hunting supplies, the growth of the outdoor industry allowed for many more specialized products. Camping gear and fishing poles are now lighter and clothing is more technical, specialized and stylish. We travel several times a year to trade shows to learn about the latest, greatest developments in each department in order to bring you the products we’re excited about.
125 Hwy 1 W., Iowa City