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Pleasant Valley

Pleasant ValleyPleasant Valley got its start in Holland in the early 1950’s. It was there that the owners met, married, and started their life together in America.

Arie and Toni Kroeze started Pleasant Valley in 1952 in Iowa City, Iowa. The early days were filled with working long days at a local greenhouse and then working after hours in private gardens and yards around the city. These small gardening and landscape jobs were supplemented with the purchase of an apple orchard in 1952. In 1962, a garden center grew out of a garage on the corner of Highway 6 and Gilbert Street and we have been growing ever since!