By day’s end, with the new VNL launch behind them and the cocktail reception kicking off, the mood among Volvo Trucks North America executives was positively jubilant.
The press debut of the new tractor had gone off without a hitch. And even more exciting, from the executives’ point of view, order books for the new truck had opened earlier in the day to enthusiastic responses from Volvo customers. And while he declined to give specifics, one Volvo official described the response from North American fleets and dealerships as “phenomenal.”
It was a fitting cap to an upbeat day, which included an optimistic update on the state of the North American truck market for the year to date by Claes Nilsson, president of Volvo’s global truck operations.
Because Volvo is one of the largest truck and engine manufacturers in the world today, Nilsson naturally began by looking at global market conditions, citing the company’s current 17% market share in Europe while noting that Volvo is now the “leading” truck OEM in Russia, with 23% share in that market. The United States remains the largest truck market in the world, he added, with Germany in second place.
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