Trucking Moves American Forward introduced its newest member, the trucking industry's mascot on Thursday.
The mascot is a smiling red, white and blue semi-truck with working head and tail lights and an "I love trucking" license plate. It will travel the U.S. spreading the word about trucking's influence on the economy.
But he or she is still nameless.
TMAF, along with its partner and largest financial supporter, Pilot Flying J, called on the industry to help name the mascot. Name submissions can be sent to firstname.lastname@example.org, and the winning name will be announced at the beginning of July.