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Verizon loses wireless customers for first time

Verizon Communications Inc., once the untouchable leader of the U.S. wireless industry, is struggling to hold onto customers and getting them to pay a premium for its service.

The carrier posted its first ever quarterly net loss of wireless subscribers during the first three months of 2017, showing the extent of the damage resurgent rivals T-Mobile US Inc. and Sprint Corp. have inflicted on the nation's largest carrier by subscribers.

Verizon unexpectedly brought back unlimited data plans in February, which it had stopped selling in 2011, seeking to blunt the appeal of similar offers from T-Mobile and Sprint. That offer hit financials: Verizon had a 5.1% decline in revenue in its wireless business, to $20.9 billion.

via www.marketwatch.com

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