Amazon's 2016 has been record breaking on many fronts. The company recorded its sixth consecutive quarterly profit (previously, it mostly hemorrhaged cash). Meanwhile, this year marked Amazon's growing strength in hardware with its hit Echo home automation hub Amazon Echo, and its companion voice assistant Alexa. The company has also become force in entertainment, debuting a line of hit original shows through its Amazon Video Prime service.
It's hard to imagine how Amazon could top 2016, but here are some likely moves by the Seattle-based Goliath in 2017:
1. Increased emphasis on logistics: Amazon spends billions of dollars each quarter on shipping, and those costs are rising as the company expands to deliver everything from toilet paper to TVs to customers in two days or less. To save money over the past year, Amazon has been seeking to take over more shipping duties from the likes of UPS and FedEx by leasing trucks, planes, and ships. The company is even testing drones to supplement its doorstep deliveries. Ultimately, Amazon may rely more on itself to get orders to your doorstep than ever.