You work so hard to get visitors to your site. You spend money promoting your site either through pay per click search, banner or other forms of online advertising. You may also be spending countless hours optimizing your website content for search engines, in the hope that your site will rank at the top of the search engine results for your most important keywords. You may also be using traditional marketing strategies to get visitors to come to your site, such as press release submissions, public relations, newspaper advertising, or word of mouth strategies.
But what happens when visitors finally come to your site? Are they buying your products? Are they opting to receive your newsletter? Are they subscribing to your members-only content? Finding a way to get qualified prospects to come to your site is one thing; making them do what you want them to do is another. Getting traffic is meaningless if you are not able to keep your visitors and turn them into buyers.